Helping brands build analogue legacies

Broken computer keyboard with damaged keys, connected to a computer via a white cable, placed on a black surface.
Arrow pointing right

AI will commoditize brand expression. Analogue principles - identity, coherence, meaning - will be what's left standing.

I bring together the fundamental principles of classical brand-building and the cultural intelligence required to make them land today.

My approach combines timeless brand knowledge with a close reading of culture and context, ensuring brands don't just stay relevant, but stay true.

Learn more about my approach >

What I do
(and do well)

A stack of three vintage televisions, with the smallest on top and the largest on the bottom, set against a plain white background.

Growing with purpose: translating your ambitions into a brand DNA that can stand the test of time

A woman with blonde hair tied with a red ribbon, dressed in a black outfit and white knee-high socks, facing away from the camera, is standing in front of a stack of vintage televisions. One TV displays an image of lips, and she is holding a camera above her head. The floor has numerous wires, and the background is plain white.

Brand transformation: helping you evolve, adapt and stay culturally competitive

Close-up of a hand with black painted nails touching a monitor, showing the reflection of nails on its screen.

Brand simplification: helping you cut though the buzzwords, nonsense, and pseudo-trends

Brand strategy, unplugged.

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Brand strategy, unplugged.

✴︎

Brand strategy, unplugged. ✴︎ Brand strategy, unplugged. ✴︎

Obsessed with building brands that are authentic. Non-cringe. Honest.

Brand DNA

Brand audit

Naming

Brand positioning

Brand personality

Visual identity*

Logo and visual system

Visual digital footprint

External comms ecosystem

Brand manual

*working with your design team or my design partners.

Brand architecture

Brand roles & relationships

Naming mechanisms

Portfolio strategy

Brand rhetoric

Brand narratives

Brand storytelling

Brand voice & tone

Tagline

Key messages architecture

A small TV with a face displayed on the screen. A shoe is placed on top of the TV, with a sock and black straps layered over it.

Let's discuss.

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Let's discuss. ✴︎

contact me